Heudia is a technology-driven healthcare services company that utilizes data to identify opportunities to meaningfully intervene against a client’s or community’s most pressing population health challenges using AccessMeCare™ – a white-labeled software platform that aligns medical care with the social determinants of health.
The Company was formed to commercialize AccessMeCare™ – a technology platform that counteracts the social determinants of health thereby eliminating a common set of barriers that negatively impact upon every transition of care and disease.
Heudia owes its origin to a Phase I/II Small Business Innovative Research Grant awarded to Mr. Connors by the United States Department of Agriculture in 2010 to improve health and educational outcomes for minority children at-risk of obesity.
The principal discovery pursued by Connors was that a complex population health problem such as childhood obesity could not be successfully addressed without concurrently engaging and unifying the majority of a community’s health, social service, economic, and educational organizations in a coherent and cohesive technology driven health intervention.
Mr. Connors was nominated for the National Medal of Technology and Innovation for his ground-breaking work to align medical care with the Social Determinants of Health a Regional Health Administrator from the U.S. Department of Health and Human Services.
In 2016 the company was selected by Village Capital in 2016 as one of the nation’s top 13 digital health companies addressing the social determinants of health.
Vision and Values
Heudia strongly believes that the success of our Company lies in our ability to inspire human ingenuity and support community champions devoted to the widespread improvement in the health and wellbeing of vulnerable populations.
Our vision is to improve the efficiency and effectiveness of the healthcare ecosystem in order to reduce the cost of reactive medical care such that the collective savings can be redirected towards preventive care, education, and economic development.
The Company’s care model is hyper-local. Our framework improves health outcomes and personal productivity for all through the empowerment of community-based participatory research, capacity building, and community engagement.
We envision AccessMeCare as a “One-Stop-Shop” where low-income individuals, especially Medicaid beneficiaries, can quickly find resources that would otherwise be more inconvenient, less accessible, and fail to address their barriers to care.
In order to successfully achieve this mission we are committed to discovering new pathways that eliminate barriers to care and promote health in a manner that overcomes disparity. This includes supporting Community-Based Organizations (CBOs) with better business intelligence, networking tools, and funding models that allow them to better connect people with their services.
The value chain for Heudia’s products and services starts and ends with people… People who work for, or are served by, our business partners.
Heudia’s innovative approach to population health is based on a simple subscription-based software service that builds on the industry’s investment in population health analytics. It reduces dependence on complex methodologies that fail to engage “hard-to-find/hard-to-reach” individuals.
Ultimately, our goal is to bring value to the vulnerable individuals who we hope, through their participation and engagement with our platform, find life a bit happier and easier to live.
To our customers – tasked with improving work flow, efficiency, and cost – we offer you a solution set designed to best serve the needs of everyone in your value chain. This includes downstream providers and other related community-based organizations on which your business performance depends.
The Company’s initial prototype was successfully implemented in Charlotte, North Carolina for the final 5 months of a Robert Wood Johnson Foundation Research project focused not on obesity – but – improving access to care. The platform was subsequently implemented in a rural county to validate the approach in a non-urban setting.
A paper on the future of risk stratification, published by Chilmark Research, identified the coordination of care and services as a major gap in the current market for PHM tools. This publication considered Heudia one of the leading vendors in the market that provides an offering to bridge the gap between the community and the clinic in a manner that serves value-based care.
The overarching benefit of Heudia’s solution set was realized during a contract with the National Healthy Start Association (NHSA), where AccessMeCare was used as the key infrastructure during a Community Interoperability and Health Information Exchange (CIHIE) project in Pee Dee, SC funded under a Cooperative Agreement (Refer. No. 90II0001/01-00) with the Office of the National Coordinator for Health IT.
This project implemented AccessMeCare™ across seven (7) rural counties in South Carolina to improve maternal health for women who were at a greater than average risk of preterm birth where it increased the number of vulnerable, pregnant women referred to Pee Dee Healthy Start by 90% in 90 days.
Heudia’s care model is strategically focused on specific segments of the healthcare market that serve low-income populations because this target population is the primary driver of avoidable healthcare spending. This target population includes almost 70 million Medicaid recipients that account for nearly $550 billion in annual Medicaid expense spending as well as 20 million uninsured/under-insured individuals. The common characteristic associated with these individuals is the fact that they are twice as likely to use the Emergency Room for primary-care.
This behavior results in:
- $18.5 Billion of Annual Avoidable Emergency Department Spending by Medicaid.
- $32 Billion of Avoidable Hospital Admissions and Readmissions.
Despite making significant investment into Electronic Medical Records, healthcare costs within the United States are projected to grow by an average 5.6 percent annually over the next decade reaching nearly $5.5 trillion by 2025. The rate of growth in national health care spending is projected to outpace growth in the United States’ Gross Domestic Product (GDP) by 1.2 percentage points.
This huge economic problem presents a significant and timely challenge to market stakeholders such as Federally Qualified Health Centers, Critical Access Hospitals, Hospitals, Health Systems, State Medicaid Programs, Medicaid Managed Care Organizations, and agencies
Underlying this trend is the fact that income inequality and lack of access to care are the primary causes of poor health. PwC Health Research Institute’s annual report “Top Health Industry Issued of 2018” cites the Social Determinants of Health (SDoH) as one of the nation’s most important healthcare issue 2nd only to the Opioid Crisis.