Heudia’s culturally competent approach and design strategy has lead us to succeed in creating a two-part solution that eliminates health disparity at a time when the disparity gap is increasing. The cause of which is due to the advent of health promoting strategies targeting mainstream populations and technology advances that fail to trickle down to those most in need of additional support.
The foundation for this success is derived from our depth of experience working hand-in-hand with vulnerable populations and the organizations that care for them. It exists as a synthesis of ideas and skills that have emerged from the fields of primary care, community-based participatory research, behavioral economics, commercial marketing techniques, and the application of technology.
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